If you want to sell art (or workshops or mentoring), what's the most effective way? You might think of galleries or art fairs or group exhibitions or social media, but in our experience, the answer is none of those. In our experience, the good old email list our most effective sales tool. And yet, many of us struggle to send emails - perhaps we feel we're bothering people or perhaps we don't know what to say. In this episode, we break down our own approaches to email, discuss the role of Substack, and suggest that it might be time to double down on this precious tool.

Mentioned

Fargo film: ⁠https://www.youtube.com/watch?v=ju75Sd4yAZw⁠

Fargo TV series season 5: ⁠https://www.youtube.com/watch?v=8ZdK87tfv6k

Find Alice Sheridan at: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.alicesheridan.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@alicesheridanstudio⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find more about Louise Fletcher:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.louisefletcherart.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@louisefletcher_art⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Credits: "Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License