how to price your art [art juice 242]

Written By louise fletcher

Often a sensitive and uncomfortable topic, but the question of how to price your art is essential to consider - and to confront if you are to avoid getting stuck in the weeds of self-doubt!

In this episode we run through some common pricing strategies artists use and cover the pros and pitfalls of each of them to help you determine prices when you’ve never sold before.

We also cover when it's time to raise your prices and factoring in elements such as gallery commission, work on paper vs 'paintings'.

Our own views on money are huge here. We all know artists who don’t charge enough and pricing too low can cause as many problems as pricing too high for the context or stage you're at. So as well as the "formulas" we offer some suggestions to bring your pricing into alignment in a way you can feel proud of.

louise fletcher
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