Marketing is a thorny topic for many artists - viewed as a necessary chore. But what if you approached it in a different way? This week, Louise is flying solo and sharing her experience with, and enthusiasm for, content marketing. This means promoting yourself and your art by sharing content ... either on social media, on a blog, in videos, or on a podcast. In this episode, Louise shares her tips for building awareness for your art through content creation. Her tips include documenting rather than creating; telling a coherent story; and engaging your audience rather than talking at them. Along the way, she shares her favourite content marketing gurus, and offers ideas for how to research topics.