The surprising power of ideas that make no sense (art juice ep: 163)

Apr 26

This week's chat was inspired by a book called Alchemy by Rory Sutherland. The premise of the book is that the best way to solve any problem is to abandon logic and cast aside rationality. We discus the different ways this idea applies to life and to art. For example, can we do away with common ways of operating and make our own rules? (Would people prefer prices that are based not on size of painting but on how much the artist like a piece or how much time they spent on it?) This book has prompted Alice to rethink some of her marketing and it has spurred Louise to face up to some pricing blocks. Perhaps our conversation will spark some similar realisations for you.